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Luxury Demand Rises in India, But Mall Shortage Slows Growth

By

Helen Hayward

, updated on

April 9, 2026

India’s luxury market is gaining global attention as wealth rises and consumer spending climbs. Designer handbags, premium apparel, and high-end accessories are increasingly visible among India’s urban shoppers. Interest in global fashion houses such as Louis Vuitton, Chanel, and Dior continues to grow.

Yet a major obstacle stands in the way of this momentum. Many international labels simply have nowhere to open stores. The country has very limited luxury retail space, and that shortage is slowing expansion for brands eager to tap into India’s rapidly expanding consumer base.

Growing Economy With Limited Space

Instagram | jioworldcentre | Only three Indian malls—Emporio, Chanakya, and Jio World Plaza—support global luxury brands.

India’s economy is expanding at a pace of more than 6 percent. With a population approaching 1.5 billion people, the country is currently growing faster than China, which powered luxury industry growth for more than a decade.

Despite the strong demand, the physical retail infrastructure tells a different story. India has only three dedicated luxury malls capable of hosting the world’s biggest brands.

These include:

1. DLF Emporio in New Delhi
2. The Chanakya in New Delhi
3. Jio World Plaza in Mumbai

Both Emporio and Chanakya are owned by the real estate developer DLF Limited. Jio World Plaza belongs to the Reliance conglomerate led by Reliance Industries.

Luxury retailers seeking storefronts often face a simple reality: space does not exist.

According to Saurabh Bharara, head of luxury malls at DLF, requests from major global groups arrive regularly. Parent companies such as LVMH, Kering, and Richemont continue to inquire about new retail locations.

Bharara explained that around 15 leading brands are ready to enter India immediately if suitable space becomes available. At present, there is “zero availability.”

An expansion of DLF Emporio is already planned. The project aims to double the mall’s leasable area from 160,000 square feet. However, the upgraded space is expected to open only by the end of 2028.

Rising Wealth and a Growing Consumer

India’s economic momentum is translating into a rising number of affluent consumers. According to the 2025 Wealth Report from Knight Frank, the country now ranks fourth worldwide in the number of individuals with wealth exceeding $100 million. Only the United States, China, and Japan rank higher.

At the same time, India’s middle class continues to expand. Young professionals with disposable income are increasingly drawn to international fashion labels and premium lifestyle products.

Even so, the scale of the luxury market remains modest. Data from Euromonitor International estimates India’s luxury goods market at about $12.1 billion last year. That figure equals less than three percent of China’s luxury market.

The contrast highlights a gap between demand and infrastructure. Consumers are ready to spend, yet brands lack the physical retail network required to reach them.

Retail Expansion Plans Are Slowly Emerging

Some new developments may improve the situation over time. Four luxury-focused malls are currently planned across India.

These include:

1. The expansion of DLF Emporio
2. A new luxury mall project in Mumbai
3. A luxury retail complex in Hyderabad
4. A high-end mall in Gurgaon within the National Capital Region near New Delhi

However, these developments require several years before opening.

This pipeline still offers encouragement for global brands. Amit Goyal, managing director for Chanel in India, noted that although luxury malls remain scarce, multiple promising projects are under construction. He added that establishing a store in Mumbai ranks as a near-term priority for the brand.

Meanwhile, some labels are exploring alternative locations. Instead of waiting for ultra-luxury malls, they are opening stores inside premium shopping centers that attract affluent customers.

Instagram | footwear_mag | Golden Goose’s rapid Indian expansion targets the nation’s fashion-forward Gen-Z demographic.

For instance, the Italian sneaker label Golden Goose has opened three stores across New Delhi, Bangalore, and Mumbai in the past two years. The company cites India’s confident, fashion-forward Gen-Z population as a major driver of its rapid expansion.

Major Global Brands Still Lack Stores

Despite rising interest in luxury shopping, several high-profile brands remain absent from India’s physical retail map.

Swiss watchmaker Patek Philippe and Italian fashion label Loro Piana currently operate without standalone stores in the country.

Other brands maintain only a minimal presence. Italian fashion house Prada operates just one beauty store in India and no dedicated fashion boutiques.

Chanel runs only one fashion store alongside seven fragrance and beauty boutiques.

The comparison with China highlights the gap. In that market, Prada operates 14 fashion stores while Chanel maintains 18. Several labels, including Louis Vuitton and Gucci, often run 40 to 50 locations across Chinese cities.

Limited Grade-A Mall Space Across Country

Even when brands accept less exclusive locations, the options remain limited. High-end luxury retail typically requires large column-free spaces, high ceilings, and extensive parking. Such facilities remain rare across Indian cities.

According to property consultancy Anarock, India currently has about 110 million square feet of grade-A mall space. By comparison, China offers more than 400 million square feet while the United States has around 700 million.

High-street retail could, in theory, fill the gap. However, challenges related to pollution, traffic congestion, and inconsistent cleanliness reduce its appeal for luxury brands that depend on carefully controlled retail environments.

Given these limitations, many international brands choose to enter India through franchise partnerships.

Large corporate groups provide store networks, capital investment, and local retail expertise. The most common partners include Reliance Brands, Aditya Birla Fashion and Retail, and Tata Group.

Several luxury houses have already taken this route. Fashion labels such as Balenciaga, Tod's, and Stella McCartney entered the Indian market through Reliance Brands.

Meanwhile, the opening of Jio World Plaza allowed Louis Vuitton to establish its first Mumbai presence outside hotel retail spaces.

Development Challenges Slow New Luxury Malls

Instagram | joana_bonet | Lorenzo Bertelli identifies India as a key frontier, though entry requires a costly, integrated plan for offices and multiple locations.

Real estate developers face their own complications when planning luxury retail projects.

Financing often depends on confirmed commitments from international brands. However, many brands prefer to sign lease agreements only when a project nears completion.

Rajneesh Mahajan, CEO of Inorbit Malls, explained that this timing mismatch creates a “chicken-and-egg” situation for developers.

Another barrier comes from import duties on luxury goods. Tariffs typically range between 35 percent and 40 percent. As a result, wealthy Indian shoppers frequently buy luxury products while traveling abroad, especially in cities like Paris, Dubai, and Singapore.

Brands Continue Studying the Market Carefully

Some companies prefer to approach the Indian market gradually. Strategic planning often includes long-term investments beyond a single boutique.

For example, Lorenzo Bertelli from the Prada family indicated that India represents the only major new market currently under detailed review by the group. Decisions about entering the country may take three to five years.

He explained that opening a store is rarely a one-off effort. It often includes corporate investments, operational systems, and plans for multiple locations. Those factors make entering a new market far more costly.

India’s demand for luxury goods is rising in line with its economic growth and increasing wealth. A younger population, a growing middle class, and more ultra-high-net-worth individuals are driving interest in global brands.

However, expansion is still held back by a shortage of premium retail space. With only a few luxury malls and a limited number of grade-A shopping centers, finding the right spot is often a challenge.

New developments in cities like Mumbai, Hyderabad, and Gurgaon may help gradually close that gap. Until then, the market continues to reflect strong demand constrained by limited infrastructure.

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